Innovative Strategies

Is it in you?

the power of engagement

Recent studies point to dramatic increases in customer rage, dissatisfaction and probably-linked declines in employee engagement. Is this a result of dramatic changes in virtually every facet of our lives or the way company leaders are responding to these changes? We know high levels of employee engagement are positively correlated with high customer loyalty, profits and returns. 

So it benefits all stakeholders for leaders to increase employee engagement, deliver extraordinary customer experiences and implement differentiating strategies. Innovative Strategies incorporates employee engagement processes to improve customer experiences, create differentiating strategies and develop talent at all levels.  We help people discover the needs, values and beliefs that enable them to "out-behave" the competition.

When Charlie conducted his Is It In You? program at AIR Marketing, it really brought our team together and allowed us to focus on significant ways to improve our clients’ experience. We were quickly able to identify key initiatives, and his on-going support and follow-up increased the positive impact it had on our change efforts. I would highly recommend Charlie and his Program to enhance your organization’s business model and culture.
Elaine Ralls, CEO
Commit Agency (formerly Air Integrated and Air Marketing)



At Innovative Strategies, our goal is to generate three outcomes within every client engagement, no matter its specific focus:


The development of a truly compelling picture of the future you desire.  Our assessments, whether they be individual, team or organizational, are designed to help you establish a clear picture of where you stand today and envision a better future.


Once your current state and vision are clear, we engage your team in identifying a road map for progressing from where you are to where you want to be.  This roadmap contains strategies, tactics, owners, measures and timeframes.  And to close the loop, we ensure an execution discipline with self-determined accountability gets built into the fabric of your organization.


With a compelling vision, a new mode of operation, engaged and motivated employees and the leadership commitment to reinforce strategic direction and desired behaviors, your organization will be better positioned than ever before.  Not only will you “out-behave” the competition consistently en route to creating loyal customers and economic value, you will be doing the right things for your people and for society as a whole.  You will move beyond success to significance, from being best in the world to being best for the world.